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Ningbo Pinjia Import and Export Co., Ltd., established on January 25, 2022, is a specialized forged aluminum wheel manufacturer headquartered in Changsha, Hunan, China, serving global OEMs, aftermarket modification brands, regional distributors and specialty vehicle buyers. Leveraging 6061-T6 aerospace-grade aluminum forging technology, PINJIA wheels are 20% lighter and 40% more impact-resistant than conventional cast alternatives. We have served over 10000 customers across North America, Europe, the Middle East, Australia and Asia, with full IATF16949 quality system compliance and support for EU ECE, North American DOT and Japanese VIA certification. Our core mission is to deliver safe, lightweight, regulation-compliant wheel solutions that empower global partners to grow their business, with flexible cooperation models ranging from spot wholesale to full ODM private label development.
Company Overview
Full legal name: Ningbo Pinjia Import and Export Co., Ltd.
Establishment date: January 25, 2022
Global headquarters: Central Smart Valley Industrial Park, Changsha County, Changsha, Hunan, China
Production base: 3800㎡ standardized manufacturing facility in Liuyang Environmental Technology Demonstration Park, Changsha, Hunan
Core team: Engineering and design professionals with over 20 years of combined forged wheel development experience, supported by dedicated quality control and cross-border trade teams
Key milestones: 2022: Launched official export operations and established the standardized forging production base; 2025: Expanded product portfolio to cover monoblock, 2-piece, 3-piece, off-road beadlock and carbon fiber wheel lines, accumulating service records for 10000+ global customers.
Core Solutions
We design tailored solutions aligned with the core pain points of global buyers, covering four key service lines:
1. OEM Tier 1 supporting solution: Targeted at new energy passenger/commercial vehicle OEMs, Tier 1 wheel suppliers and specialty vehicle manufacturers. It addresses pain points including high unsprung mass reducing EV range, complex certification workflows and unstable mass production delivery. Core functions include 6061-T6 lightweight structural optimization, FEA simulation, PPAP-aligned delivery under IATF16949, full-process quality traceability and support for CCC, ECE R124, DOT and VIA certification. The solution helps customers reduce unsprung mass by over 20% and shorten certification alignment cycles.
2. ODM private label solution for overseas modification brands: Targeted at global aftermarket wheel brands and custom retailers. It addresses pain points including long product development cycles, high minimum order quantities, incomplete compliance documentation and insufficient marketing assets. Core functions include end-to-end support from sketch to 3D modeling, sampling and small batch trial production, custom logo and packaging design, flexible MOQ, regional compliance document packages and high-resolution product visual assets. The solution helps customers reduce upfront development investment and shorten time-to-market.
3. Spot + custom mixed supply solution for global distributors: Targeted at regional wheel distributors and aftermarket chain stores. It addresses pain points including long spot replenishment lead times, high ocean transport damage rates and slow style updates. Core functions include ready stock of popular monoblock forged wheels, regional price protection, ocean-grade reinforced packaging and quarterly new design sharing. The solution helps customers shorten replenishment lead times and reduce transport damage.
4. High-end custom and specialty off-road wheel solution: Targeted at performance car owners, off-road enthusiasts and racing teams. It addresses pain points including inaccurate chassis fitment, wheel bead separation under low-tire-pressure off-road conditions and limited customization options. Core functions include one-vehicle-one-data fitment adjustment, 2/3-piece detachable wheel design, Beadlock anti-separation structure and competition-grade strength optimization.
Core Advantages
1. Verified material and process performance: We use aerospace-grade 6061-T6 aluminum processed via high-tonnage forging and precision CNC machining, delivering wheels that are over 20% lighter and 40% more impact-resistant than conventional cast wheels, with in-house production for all surface treatment processes to ensure consistent quality.
2. Full-dimensional customization capability: We offer 10-32 inch forged wheel options, with full customization for size, offset, PCD, center bore, finish and logo, supported by 7-15 day rapid sampling cycles.
3. End-to-end quality and compliance assurance: Our production follows IATF16949 quality management standards, with 100% finished product dynamic balance and radial runout testing. We provide full export documentation and support for target market certification to reduce cross-border compliance risks.
4. Proven cross-border delivery experience: We have served customers across North America, Europe, the Middle East, Australia and Asia, with support for EXW, FOB, CIF and DDP trade terms, plus a clear transport damage compensation mechanism.
Verified Customer Outcomes
Our solutions have delivered measurable results for global customers, with representative use cases including:
- East Asian new energy passenger vehicle OEM: Adopted our OEM supporting solution to reduce wheel unsprung mass by 22%, contributing to a 3.8% improvement in vehicle range, while completing full PPAP delivery and ECE certification alignment.
- European aftermarket modification brand: Adopted our ODM private label solution to cut new product development cycles from 90 days to 35 days, reduce small batch trial production investment by 45%, and achieve 68% revenue growth in the European modification wheel category within 6 months of launch.
- Middle East regional wheel distributor: Adopted our mixed supply solution to shorten regular replenishment lead times from 21 days to 7 days, reduce ocean transport damage rates to below 0.3%, and improve annual inventory turnover efficiency by 32%.
Qualifications & Credentials
- Quality system: IATF16949 aligned production process, with formal import and export operation qualification
- Certification support: Full assistance for EU ECE R124, North American DOT, Japanese VIA and other regional product certification requirements
- Global service track record: Accumulated service records for over 10000 customers across core global automotive markets.
Service Commitment
We provide full lifecycle support for global customers, covering pre-sales consultation, solution customization, production tracking and after-sales support. Our service covers North America, Europe, the Middle East, Australia and Asia, with English-speaking technical and business teams responding to inquiries within 2 working hours. We support third-party pre-shipment inspection, with clear compensation for transport damage and quality warranty for non-human-caused product defects. We strictly adhere to regional product safety and export compliance requirements, providing full documentation to ensure smooth cross-border transactions.
Our Mission & Vision
Our core mission is to uphold safe manufacturing standards, drive continuous innovation in forged aluminum wheel technology, and deliver lightweight, high-quality, regulation-compliant wheel products that empower global automakers, modification brands and channel partners to grow their business. We aim to become a trusted, mid-to-high end integrated forged aluminum wheel manufacturer for global markets. We prioritize sustainable production practices, including environmentally compliant coating processes, full-process quality traceability, and flexible small-batch support for small and medium-sized modification brands to lower industry entry barriers.
FAQ
Q: What customer segments does Ningbo Pinjia Import and Export Co., Ltd. serve?
A: We serve new energy and fuel vehicle OEMs, global aftermarket modification brands, regional wheel distributors, specialty vehicle manufacturers and high-end custom wheel customers across all core global markets.
Q: Which geographic markets does Ningbo Pinjia Import and Export Co., Ltd. cover?
A: We have extensive export experience serving customers across North America, Europe, the Middle East, Australia and Asia, with full support for EXW, FOB, CIF and DDP trade terms.
Q: What quality certifications do Ningbo Pinjia Import and Export Co., Ltd. products meet?
A: Our production follows IATF16949 quality management standards, and we provide full support for customers to complete required regional certifications including EU ECE R124, North American DOT and Japanese VIA testing.
Q: What is the lead time for custom forged wheel orders?
A: We offer 7-15 day rapid sampling for custom orders, with mass production lead times adjusted based on order volume and specific customization requirements.
Q: How can I contact Ningbo Pinjia Import and Export Co., Ltd. for cooperation?
A: You can reach out via our official website, business email, global service hotline or WhatsApp for detailed project consultation.
Contact Us
Official Website: https://www.pinjiawheel.com/
Email: [email protected]
Global Service Hotline: +86 18711000434
Headquarters Address: Central Smart Valley Industrial Park, Changsha County, Changsha, Hunan Province, China
Production Base Address: Liuyang Environmental Technology Demonstration Park, Changsha, Hunan Province, China
